Mens Reynolds Coach Jacket

Former is an apparel and media brand founded by Craig Anderson, Dane Reynolds and Austyn Gillette, built around a desire to defy normality, corporate habits and predictable industry rules. Rider owned and operated, the brand creates clothing, surf product, skate-inspired pieces and media with a raw, independent spirit. Former’s range includes graphic tees, hoodies, pants, boardshorts, jackets, caps and accessories that draw from surf, skate, art, film and underground culture. Its product often feels stripped back, sharp and uncompromising, with graphics and cuts that suit those who prefer clothing outside the obvious mainstream lane. Former carries a strong connection to creative boardriding culture, where personality and perspective matter as much as performance. From everyday staples to bolder seasonal pieces, Former brings together apparel, imagery and attitude for anyone drawn to surf, skate and independent creative expression. Its pieces feel made for anyone who prefers surf and skate culture with less polish and more intent.