The General Pants Group operates 36 surf outlets under the name of Surf Dive 'n' Ski or Jetty Surf, which are both credible and respected surf chains in the lucrative and competitive Australian surf market.
Surf Dive ‘n' Ski trades in QLD and NSW, Jetty Surf in ACT, VIC, S.A and TAS. Known for its sponsorship of young talent right through to its professional surf and skate team SDS is a significant player in coastal outdoor youth culture.
